When DeoVR, a VR-focused brand, needed compelling visuals for their holiday ad campaign where they wanted to prominently feature the leading VR headset MetaQuest 3, they hit a roadblock: there were very few professional stock product shots that included high end VR headsets, especially in a holiday setting, and high costs associated with traditional photography.
Tight deadlines made organizing a photoshoot impractical. The challenge? Creating high-quality, diverse visuals that featured the cutting-edge MetaQuest 3 but used by a diverse range of people in a holiday setting—quickly and cost-effectively.
The ThinkDiffusion Solution
By leveraging ComfyUI and custom AI models, on ThinkDiffusion's cloud platform, the team was able to generate customized, realistic images that showcased the MetaQuest 3 in various holiday contexts—all without setting up a single photo shoot.
“Organizing traditional photo shoots is time-consuming and expensive,” said the designer. “ThinkDiffusion allowed us to produce a wide variety of visuals in just days, rather than weeks or months.”
The AI workflow included:
- Prompt-Based Customization: Designers simply entered prompts to generate images tailored to their needs, including specific poses, environments, and lighting styles.
- Streamlined Outputs: With shared workflows, even team members with no prior AI experience could create stunning visuals.
- Node-Based Flexibility: Tools like ComfyUI made it easy to experiment with effects and compositions, all within ThinkDiffusion’s platform.
Why AI Was a Game-Changer
Traditional product photography often involves high costs for talent, venues, props, and editing. For the MetaQuest 3 campaign, a single photo shoot would have taken weeks to organize and cost thousands of dollars for a limited set of images. AI flipped the script by:
- Reducing Costs: Eliminating expenses for photographers, models, and venues.
- Saving Time: Generating high-quality images in hours rather than weeks.
- Expanding Creative Options: Allowing the team to explore fantastical, CGI-inspired elements that would have been impossible with standard photography.
Results That Speak for Themselves
The final visuals not only highlighted the sleek design of the MetaQuest 3 accurately, but also elevated its association with high-tech innovation. AI-generated images were so lifelike and versatile that the parent company’s CEO was impressed, remarking on the quality and speed of the renders.
“Without AI, this project would have been a logistical and financial nightmare,” the lead designer noted. “ThinkDiffusion solved a problem we didn’t think was solvable.”
The Future of Content Creation
ThinkDiffusion’s platform enabled the team to deliver premium visuals under pressure, setting a new standard for how brands approach content creation. From product launches to lifestyle campaigns, AI is proving to be the ultimate partner for modern creatives.
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