Can AI Amp Up Dirt Racing for the Pros of Tomorrow?

100%! We teamed up with the Lyons family and their incredible 10-year-old racing prodigy to give his brand a whole new look. From a fresh car design to a custom mascot and a brand-new logo, AI brought a unique touch to every part of the project.

Creating the Perfect Mascot

With AI, we could test out tons of illustration styles at lightning speed, giving the family lots of options to choose from. From ultra-cartoony to lifelike, we explored every vibe before finding a sweet spot that blends fun and realism.

By training a model on real photos of Keatin, we nailed down the details that really represented him.
💡Note for aspiring AI model trainers out there: The higher quality and more variety of source material the better.

The AI model of Keatin really brought out his features accurately...

...Even when half of it is covered with goggles!

Bringing His Brand to Life

AI’s flexibility meant we could quickly pull together polished, professional designs with options galore—something that typically takes ages with traditional methods.

And when the family decided on a nickname change, we easily adapted, creating fresh variations that stayed true to the color palette and winged theme they loved.

With traditional branding, you'd typically need to have the name set in stone before starting on the design.

But with the AI process, there’s a lot more flexibility, making it easier for clients to adjust things along the way. This means that if the name isn’t finalized at the start, it’s not a big hurdle—we can adapt seamlessly as the project evolves.

In this case we went through 3 different name changes until it was decided.

The Big Finish: His New Dirt Car Design

Once we had Keatin's mascot and branding locked in, it was time to bring it all together for his two new dirt cars. The result? A race-ready design that looks as bold as he drives!

Lyons Family approved!

Working with the Lyons family to bring Keatin’s vision to life was a blast. It’s amazing to see how AI can make creative projects faster, easier, and more fun—especially when it’s for the stars of the future. Here’s to Keatin and his next big win!