Turning Vision into Reality: The Chivas Regal Transformation
When Chivas Regal Whiskey teamed up with production studio RealDreams, their goal was ambitious: to craft a visually stunning commercial that would stand out in a the Whiskey market. The challenge? Using AI to seamlessly blend live-action footage with unique, gold-inspired animations to elevate the storytelling. Enter ThinkDiffusion.
The ThinkDiffusion Edge
Using the full capabilities of the ThinkDiffusion platform, RealDreams pushed the boundaries of creativity. They developed a custom AI workflows to skin live-action talent with mesmerizing gold textures—turning clothes, skin, and accessories into works of art that danced and morphed with the characters.
“ThinkDiffusion brings all the tools we need into one intuitive platform. It’s a game-changer for production teams like ours,” said Justin Hackney, RealDreams Founder.
The production leveraged the latest open source AI offerings running on the ThinkDiffusion cloud platform, such as WarpFusion, AnimateDiff and ComfyUI, enabling precise customization and seamless integration of visual effects.
The platform not only offered cutting-edge tools but also streamlined the creative workflow, ensuring faster turnaround times and enhanced collaboration among team members.
Creative Freedom, Simplified
From generating inspiration to applying node-based effects, ThinkDiffusion’s ecosystem provided RealDreams with the flexibility to experiment. In Justin’s words, “This platform lets us explore those childish curiosities while meeting professional deadlines—it’s the Holy Grail of creative tools.”
Key features that made a difference:
- Unified Workflows: All models and files were accessible in one place, saving hours of manual effort.
- Fast Turnaround: AI-generated assets were created in minutes, allowing rapid iteration and feedback.
- Collaborative Tools: The team utilized ThinkDiffusion’s shared workspaces and shared persistent storage and settings to simplify complex pipelines.
The Results
The final Chivas Regal commercial was a masterpiece of AI-driven artistry. Live-action talent transformed before viewers’ eyes, wearing shimmering gold that seemed to evolve with their movements. The campaign not only dazzled audiences but also set a new standard for integrating AI into high-end production.
Why ThinkDiffusion?
As Justin summarized:
“ThinkDiffusion is the one-stop solution for companies looking to harness AI tools. No other platform offers this level of innovation and ease of use. They’re killing it.”
With tools that combine accessibility, creativity, and power, ThinkDiffusion and open source AI art tools are revolutionizing the production pipeline for creative teams everywhere.
Ready to go enhance the artistry of your brand?
Let’s build something extraordinary together.
Check out some more artistic collabs with ThinkDiffusion:
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